FUNDAMENTALS OF FORMULATING REQUIREMENTS FOR HOSPITAL CLOTHING BASED ON MARKETING RESEARCH

Abstract

This article examines the foundations for establishing requirements for specialized hospital clothing intended for patients with skin diseases. Due to the lack of an appropriate range of such clothing in the market and the growing demand from healthcare institutions, marketing research was conducted to identify consumer needs. The research utilized both primary and secondary data collection methods, including patient surveys and interviews. The results justified the need to create functional and comfortable hospital garments that meet both treatment conditions and hygienic standards.